When it comes to cyber attacks, hope is not a strategy

When it comes to cyber attacks, hope is not a strategy

We’ve all seen the headlines — M&S, Harrods, Co-op. Big brands, hit hard. And if it can happen to them, it can happen to any of us.

These incidents aren’t just IT problems — they’re business resilience problems. They knock out operations, damage trust, and take months to recover from. The real question is: when a cyber attack hits your organisation, who’s standing next to you — and how well have you rehearsed?

At Applied Resilience, we’ve been in the room during major incidents. We’ve helped lead the response to cyber attacks that could have brought organisations to their knees. And what we’ve learned is simple: you don’t rise to the occasion, you fall to the level of your preparation.

That’s why we don’t just help you write a plan. We put your people through their paces — safely, smartly, and with people who’ve actually done this before. 𝗕𝗲𝗰𝗮𝘂𝘀𝗲 𝘄𝗵𝗲𝗻 𝗶𝘁’𝘀 𝟮𝗮𝗺 𝗮𝗻𝗱 𝘀𝘆𝘀𝘁𝗲𝗺𝘀 𝗮𝗿𝗲 𝗱𝗼𝘄𝗻, 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝗺𝘂𝘀𝗰𝗹𝗲 𝗺𝗲𝗺𝗼𝗿𝘆, 𝗻𝗼𝘁 𝗮 𝗣𝗗𝗙.

If you’re a senior leader wondering whether your business is truly ready — let’s talk. We’ll help you build resilience that works in the real world.