Crisis Communications

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The bad news for communication leads is; communications needs to be everywhere - at every level. You need to be working operationally on the ground dealing with the media, the public, staff and stakeholders, tactically, to ensure effective tie in with tactics and resource management, and strategically, supporting or acting as spokesperson for your organisation and critically, helping set and communicate corporate strategy. The good news is, there is a lot that can be done to make crisis communications work for you.

The way you engage with members of the media is crucial to a successful incident response. Work well with them, and they can reinforce the way you communicate with the public. Fail to manage this element of your response, however, and you can find communications tying up resources and hindering your efforts. This course gives you the tools to get your media engagement right, including practical on-camera techniques shared by a former journalist.

This course is great for:
Anyone with responsibility for communications with the media during an emergency (e.g. communications managers, communications teams) and anyone who has a strategic leadership role in emergencies (chief executives, management team members and senior leaders).

We'll cover:

  • The different channels of communication during a major incident
  • Working with multi-agency partners, before and during a major incident and during the recovery phase
  • How to manage internal communications flow and how to use the wider response to support media management
  • Message grids
  • On-camera principles and practice
  • Case study examples

This course draws on techniques from emergency planning, business continuity, media management and makes use of real case studies and examples. In addition to experienced AR responders, this course benefits from the knowledge and experience of a crisis communications specialist and former news journalist.